Marketing, A.S. Degree

Program Design

The Marketing associate degree program is for students who wish to enter managerial or proprietary positions in marketing. To complete this program, you will take courses in marketing, business, accounting and general education.

Students interested in transferring to earn a bachelor’s degree should enroll in the Accounting and Business Administration Transfer Program.

Curriculum

We recommend that students have a sound foundation in mathematics before entering this program.  We recommend that all students take the assessment test early to determine their mathematical level.  Students must achieve at least a C or better in all accounting courses to continue onto the next level.  Note: all business courses numbered 100 or higher require that students must be eligible for ENG* 101, with the exception of BBG* 101.

^  ART* 101, ART* 102, MUS* 101, MUS* 102 and ART* 206 are recommended by most baccalaureate institutions for Mode 1.

^^ Business electives include courses with designations of ACC*, BES*, BFN*, BFP*, BBG*, BMG* or BMK*.

^^^A four-credit laboratory science is recommended by most baccalaureate institutions for Mode 5.

Learning Outcomes

Upon successful completion of all Marketing degree program requirements, graduates will:

1. Prepare and interpret financial statements and use accounting for managerial decisions.
2. Understand and discuss financial issues dealing with the environment of managerial finance; including working capital management, short-term financing, capital markets, and the theory of the value of the firm (risk, leverage, cost of capital).
3. Generally understand the American legal system and its impact on the operations of American businesses.  Examine and assess the role of fiduciary duties and ethical and social responsibilities from the perspective of decision-makers and stakeholders.  Explain and apply principles of tort law, criminal law and government regulation.
4. Analyze principles, techniques and major functions (planning, organizing lending and controlling) of business enterprise management. Through active learning, improve decision-making, problem-solving and team-related skills.
5. Understand marketing methods and institutions, including analysis and interrelationship of the marketing mix with consumer behavior, technology and an ever-changing business climate and marketing environment.
6. Demonstrate computer skills in word processing, electronic spreadsheet, general ledger accounting system and presentation software. Use the Internet for business purposes, including research, marketing and stock market analysis.
7. Demonstrate an understanding of how the United States economic system is organized, how it functions and how it impacts the global economy.
8. Demonstrate proficiencies in reading, writing, listening, presentation and analytical skills.
9. Work with others, including culturally and intellectually diverse people; think critically; and gain an appreciation for life-long learning.
10. Be exposed to knowledge from social sciences, arts, literature, mathematics and science.
11. Discuss sound ethical, philosophical and moral professional characteristics.
12. Demonstrate the ability to plan promotions using the elements of the promotion mix.
13. Demonstrate an understanding of the interrelationships between business courses.
In addition, the graduate will complete the comprehensive learning outcomes identified with the General Education Component.

Source: 2007-2008 Course Catalog